Business-website optimization

Now I wanted to show you what is possible if your local business website is properly optimized for keywords that will bring you new customers or clients.

Just as important "buyers" as opposed to "window shoppers", now this is for a business website targeting law firms in Lexington North Carolina. Specifically, for construction and workplace accidents or injuries, now unless you work in this industry you might not know but this is a huge problem in the United States.

So building a website targeting just this type of accident will almost certainly make any law firm probably a great deal of money even with just a few new clients. Especially if it's a few new clients calling each month.

For our potential client we built 2 websites like we showed you in the keyword page video one on Cloudflare and one on Amazon, and for both sites we targeted about 32 keywords each.

Now they are different keywords but similar, you can't target the same keywords for both without getting into trouble with Google.

Basically one of the sites Google won't list in their search engine, but all 10 sites we built in North Carolina also have a corresponding site on Amazon.

And the reason we did this was just to test the results we would get, but all the sites we did in that state all rank pretty much the same for the keywords we targeted. Which is page 1 on Google for most of them.

4 Foolproof Ways to Increase Traffic to Your Website

Google and your business website
So as a business owner you probably thought or someone told you, you're going to need a website to bring in new business. Sounds like a good investment for any business, in the world we live in today every business should have a website because when people want or need something the first thing they do is look whatever it is up on their favorite search engine.

And in this case I'm going to use google as an example, there are other search engines but google is by far the biggest and even the term "I'll just google it" is a common saying in the English language.

Probably other languages as well, but in the United States if someone wants something or has a problem they can't deal with on their own they "google it". Now I believe I mentioned 75% of searches every day are done for just these two reasons, someone wants something and they're looking for more information.

Now, for those who want something cost probably ranks near the top of anyone's list, followed by where to get the best deal and of course can it be delivered. There could be any number of reasons for the search, but it boils down to someone wants something important enough to their life they are willing to look up how to get it.

Now the second reason is someone has a problem and they don't know how to fix it. Most of us go through our lives, solving all the problems that come up everyday and probably don't give it too much thought beyond spending the time on how to fix whatever the problem is.

Nobody goes through life without problems (how boring would that be) and part of being an adult is learning how to deal with our problems. And let's face it, without learning how to deal with problems we wouldn't continue to expand our minds or bodies. (can anyone say couch potato)

But this book is about you as a local business owner and the relationship between the business website you invested in, the company you hired to create the website, and Google's algorithm.

For a business website to do it's job in other words to bring in new clients, customers, patients, ect. to have the people find your business and buy or call you instead of one of your competitors then you as the business owner needs to understand some things about how this works.

What your potential customer or client want to see when they come to your site and just as important what that customer doesn't care about. And why it's so important that google knows everything you are doing, and unfortunately what most business website designers have no idea how to do or don't consider it their job.  

Google and pay-per-click advertising.
Now I don't want to give you a history lesson here, but you as the business owner who had a website created to help bring in new business need to understand how important to that google is.

And it's something most website designers ignore, but if your website is going to do it's job this is something that can't be ignored. First let's agree that a website is just another way to advertise your business right?

After all, when you look at the top and down the right side of any search you do you will see banner ads. Someone is paying google every time someone clicks on that banner. And it doesn't matter if the person stays on that site for 5 minutes or 5 seconds, every time someone clicks google gets paid.

That's called pay-per-click advertising and it's also what changed google (which was called Backrub) into google by a couple of Stanford University students.

Larry and Sergey one day realized the potential for any business to have their banner at the top of the page when someone searches for exactly what the business was providing would be a tremendous advantage for the business so they made the business or company bid on that spot.

No search engine had done this before and google became google, even the name is just an expression of the number 1 followed by 100 zeros.

Now none of this is something the business owner needs to know but what you do need to understand is unless your website isn't using the full resources of google in your efforts to bring in new business your website is more of a liability than an asset.

And any web designer who doesn't understand this, is a designer who is only doing half their job.

One last thing about pay-per-click advertising, it still makes google a ton of money every second of every day. However as well as it used to work, it's not quite that effective anymore.

We even have a term for this that's called "banner blindness" and it's just that most people are so used to seeing these banners we just don't notice them anymore.

If you do a search you will find around 5 million websites giving their views on this phenomenon. Probably, by so-called experts who are happy to give their opinion, but it doesn't change the fact that if your site isn't in the organic listings you have a much lower chance of someone clicking on your link to come to your site.

Ok enough of the history lesson, boring absolutely but something you need to know as a business owner who want's to get the most positive results from their site.

Getting your site indexed by google.
Now I can't tell you everything google looks at when it index's a new site, just on the topic of keywords I would have to write a large book on the subject to explain the proper way to use them.

But as an example of what the algorithm looks at the first thing is the page title now most business owners want the name of the business right? But this is also something that is not going to help your site rank well for the keywords (search terms) you're targeting in search engines.

In order to rank well on the search engines, the words used on the page are one of the things Google's algorithm looks at. This is another subject that would take a large book, but a few things will at least give you some idea of what the algorithm looks at.

You need a keyword in the title and a lot of different places on the page in a different font size and bolded in some keywords, use a keyword too many times the algorithm
will penalize your site.

If the keyword isn't used enough you won't get the rank you're looking for, also remember the text (article or paragraph) has to be on the topic of the site and read well.

Give value to whoever reads it, this is just a part of what Google's algorithm looks for and anyone who is any good at this knows it's as much art as it is science.