About This Page (And Yours Too)
Most About pages are written for the business owner. This one? It’s written for you.
And that’s exactly how yours should be. You're not here to hear our story.
You’re here because something’s not working.
Your marketing’s inconsistent. Your website’s underperforming.
You know there’s a better way to bring in customers—but you don’t have
time to figure it out. That’s where we come in. Let us show you how this page,
and your site—can finally do what it’s supposed to: Grow Your Business.
Why Most About Pages Fail (And What to Do Instead)
Most About pages talk at people instead of connecting with them. Visitors aren’t here to read your life story—they’re here to see if you understand their problem.
That’s what this video shows you: how to build trust, relevance, and action through a smarter, visitor-first message.
Why We Built This
Most businesses don’t need another marketing agency.
They need something that works — now.
That’s exactly why Alexander Properties Group exists.
We design and rank high-performance websites, then lease them to businesses ready to grow.
You don’t have to build from scratch, gamble on SEO, or waste money on ads that disappear.
You get a proven site, already ranking in your city, ready to plug into your business.
If you’ve ever wondered what it would feel like to skip the line and get to the front of Google, this is it.
This is the unfair advantage that levels the playing field — and flips it in your favor.
Why Your Story Isn’t Enough
Your background, experience, and passion matter—but not until your visitors see themselves in your message.
We help you flip the focus from “Here’s who we are” to “Here’s how we help you.” That shift turns
browsers into buyers and websites into sales machines.
Why Most About Pages Fail
4 Mistakes That Cost You Leads
Most business owners write their About page like a résumé—long on history, short on value. The truth?
Visitors don’t care about your backstory unless it solves their problem. A great About page connects,
builds trust, and shows visitors they’re in the right place. A bad one just drives them away.
Talking About Yourself Too Soon
Visitors don’t care about your history until they believe you understand them.
Lead with relevance, not resume.
✔ Visitors scan, they don’t read
✔ Self-focused intros kill momentum
✔ They’re asking: “Can you help me?”
✔ You have 8 seconds to earn their attention
Ignoring the Visitor’s Real Problem
If your About page doesn’t reflect what they’re going through, they’ll leave thinking you don’t get it.
Mirror their mindset first.
✔ Speak their pain out loud
✔ Show empathy before authority
✔ Make them feel understood
✔ Make it about them, not you
Using Generic, Empty Language
“We care about our customers” sounds nice—so does elevator music. Say something that actually means something.
Specific always beats safe.
✔ Avoid corporate clichés
✔ Be direct, clear, and bold
✔ Speak like a human, not a brochure
✔ Connect emotionally, not formally
Trying to Impress Instead of Connect
About pages aren’t where you flex—they’re where you build trust.
People don’t need perfect, they need real.
✔ Avoid over-polished nonsense
✔ Keep it authentic and grounded
✔ Share results, not awards
✔ Connection > credentials
The Blueprint for a High-Converting About Page
Here’s where we show our hand. This next section lays out exactly what your About page should do—and how to structure it for maximum impact.
Because if you’re not connecting, you’re losing leads. This is how to fix that, step by step.
What a High-Converting About Page Actually Does
A great About page isn’t about your company. It’s about the person reading it—and how your business can solve their problem better than anyone else. Visitors don’t show up looking for your origin story. They’re looking for a signal. A “yes, we understand you” moment. And if they don’t see that within the first few seconds, they’re gone.
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When it’s done right, an About page will: Reflect the Visitor’s Situation Back to Them.
Reflect the Visitor’s Situation Back to Them:
"Finally—someone who gets what I’m dealing with."
✔ It names their pain.
✔ It shows you understand their priorities.
✔ It proves you’ve solved this before.
Offer Clarity, Not Confusion:
"People don’t buy what they don’t understand."
✔ No buzzwords, no fluff—just straight answers.
✔ Clear language leads to clear decisions.
✔ Clarity builds confidence.
Build Relevance Before Credibility:
"If you don’t feel seen, you won’t care how smart we are."
✔ We start with you, not us.
✔ Trust is built by alignment—not by listing awards.
✔ Relevance creates buy-in. Buy-in creates action.
Position the Business as a Guide, Not a Hero:
"You’re not the main character—your customer is."
✔ We don’t steal the spotlight.
✔ We support the journey.
✔ Customers see themselves winning—with our help.
Bottom line? If your About page is doing its job, they’ll trust you before they even call you.
That’s how you build a site that converts.
This Site is a Working Example.
You’re not just reading about what works—you’re experiencing it in real time, right now, whether you realized it or not.
This page is designed exactly the way we build About pages for our clients. Not with guesswork. Not with ego. With purpose.
Every word, every layout choice, every section you’ve scrolled through—it’s all crafted to:
✔ Grab your attention without gimmicks
✔ Keep you engaged by focusing on you, not us
✔ Build trust by showing—not telling—what’s possible
The reason you’re still here? It’s not an accident. It’s a system.
We didn’t open with a brag or a badge.
We opened with your reality—the frustration of wasted marketing, the confusion about what works, the need for a better way. And we showed you a path forward. That’s how this sh*t is supposed to work.
This is what a high-converting About page does:
✔ It pulls people in without shouting.
✔ It builds trust without begging.
✔ It moves the reader closer to action without feeling like a sales pitch.
So yeah, you’re not just reading about what works— You’re already walking through it.
If your website doesn’t make people feel like this, let’s fix that.
You've Seen the Difference—Now Make It Yours
You just experienced what a real About page feels like. The only question now is… why isn’t yours doing the same?
Want a Site That Works as Hard as You Do?
You’ve seen how most websites miss the mark. You’ve seen how your About page isn’t really about you—it’s about the customer.
And now you’ve seen what it feels like to land on a site that actually gets it.
We don’t build pretty websites just to impress you. We build digital assets that rank, convert, and grow your business while you sleep.
And we build them for one business per city, per niche—period.
So if you're still relying on a generic site that talks about your “journey” and lists your staff like a yearbook page...
It’s time to change the game.
✔ A high-performing website
✔ A visitor-focused message
✔ And a full system designed to make your phone ring
Let’s build the kind of website your business actually deserves.
Book a Call now and Let’s Get to Work
E: [email protected]
P: (775) 492-9383
400 N Ervay St
Dallas, TX
75201
Your business deserves more than just a website.
It needs a system built to bring in leads.